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A Geo-Targeted Point-of-Care Solution To Help Launch a New Product

THE CHALLENGE

Foundry 360 was asked to stimulate a product sampling trial of Febreze ONE and position Febreze ONE and its non-aerosol benefits in a trusted environment.

THE SOLUTION

Foundry 360 customized a program that included:

  • Meredith distributed samples to prequalified allergist and pediatrician offices within a close proximity of a Walmart and/or Target store.
  • Creation and distribution of abranded poster that encouraged patients in the waiting room to ask office personnel for a sample.
    • The branded poster also featured a Febreze coupon tear pad and content about the benefits of non-aerosol spray.

RESULTS

The program generated increased awareness of the new product, stimulated patient-doctor conversation, and exceeded sales lift expectations.

WHAT CAN Foundry 360 DO FOR YOU?