Raise brand awareness and encourage brand trial of Pedialyte during cold and flu season, by mothers of babies. Encourage brand activation among consumers at Walgreens and CVS.
Foundry 360 delivered a CRM-based solution combining email, content and customized targeting. Our solution included:
The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics.
A DIVISION OF THE MEREDITH OPERATIONS CORPORATION
