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Ford Continues to Foster a Deep Connection with Their Consumers

THE CHALLENGE

Reach growth audiences, increase brand loyalty and retention, build favorable opinion, lower funnel conversion, and achieve sales targets while reducing variable spend.

THE SOLUTION

A dedicated team of journalists, editors and videographers used social listening to create custom content for print, a digital hub, an app, social media and paid media.

RESULTS

Over the course of this 16-year partnership, the My Ford Program had triple-digit ROI—delivering over $250 million in incremental profit back to Ford.

SLIDESHOW

WHAT CAN Foundry 360 DO FOR YOU?