Ford Continues to Foster a Deep Connection with Their Consumers

Reach growth audiences, increase brand loyalty and retention, build favorable opinion, lower funnel conversion, and achieve sales targets while reducing variable spend.

A dedicated team of journalists, editors and videographers used social listening to create custom content for print, a digital hub, an app, social media and paid media.

Over the course of this 16-year partnership, the My Ford Program had triple-digit ROI—delivering over $250 million in incremental profit back to Ford.