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Foundry 360 Tells the Stories that Fascinate, Inspire and Celebrate the People of MGH

THE CHALLENGE

To advance awareness of MGH as a groundbreaking institution at the forefront of science.

THE SOLUTION

Proto magazine was launched in 2005 for MGH, with the goal of creating a thought leader magazine about the frontiers of medicine, with an audience of leading physicians and health care professionals.

RESULTS

Within a few years of Proto’s launch, MGH was ranked the top hospital in the United States, an award it has sustained through 2015. We’ve migrated Proto to digital platforms, with robust multimedia and a paid social outreach campaign. We have pivoted the magazine to help with the new key goal of fundraising for research.

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