We Are Foundry 360.

Content marketing and more for your brand’s owned & operated channels.

Power up your content marketing with Foundry 360
Contact Us

Helping Target Deliver Their Message to 1.75 Million Moms

THE CHALLENGE

To direct expectant moms to Target’s Baby Registry through Meredith’s proprietary network
of 1.75 million moms and over 4,000 OBGYN offices nationwide.

THE SOLUTION

Foundry 360 delivered a multi-channel solution that included a:

  • Custom 4 page in-book registry guide section within Ser Padres and Countdown magazines
  • Publish 2 premium cover ads for the summer 2019 issues of Espera and Countdown
  • 20 page registry booklet within the Countdown September 2019 kit (Circ. 500,000)
  • Custom content featured in both the 4-page sections and 20-page booklet
  • Reach: 1MM general market expectant moms (English) 750K Hispanic expectant moms (Spanish)

Products and Services Provided:

  • 2 Premium ad covers
  • 4 Page in-book registry guide
  • 20 Page registry booklet

RESULTS

The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics.

SLIDESHOW
WHAT CAN Foundry 360 DO FOR YOU?