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RAM’s Everyday Heroes Tug at Consumers’ Heartstrings

THE CHALLENGE

Improve perceptions of RAM trucks in terms of the vehicles’ quality and dependability.

THE SOLUTION

This video series features narratives with a big beating heart—about how current owners are able to live and breathe the RAM ethos, by being 100% there for the people who depend on them. The “slice of life” stories also let viewers see the HD RAM truck features in action.

RESULTS

Powered brand awareness that aided in more customers making the switch from competitive trucks (Ford, Chevy, GMC and Toyota) to RAM. Our ability to understand RAM’s customers has led to additional work on the brand and is powering new opportunities across the FCA portfolio (Alfa Romeo, Dodge and Jeep).

WHAT CAN Foundry 360 DO FOR YOU?