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Social-First Videos Garner Gen Z’s Attention for Five Below Product

THE CHALLENGE

Five Below came to Foundry 360 to bring its tagline “Let Go & Have Fun” to life through a series of short, DIY-looking social videos that feature product in a whimsical way.

THE SOLUTION

We created a series of Gen-Z-targeted, social-first videos to position Five Below as the one-stop shop for everything you want and need—all for under five dollars.

RESULTS

Working closely with Five Below to meet a tight holiday-driven deadline, videos were shot and edited quickly without sacrificing quality. Five Below was thrilled with the results and ordered a second flight of creative.

WHAT CAN Foundry 360 DO FOR YOU?