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Using Sampling Best Practices to Drive Awareness and Trial

THE CHALLENGE

Drive awareness, trial and purchase of Target Up & Up brand Omeprazole dissolving tablets.

THE SOLUTION

Foundry 360 developed a direct mail, geo-targeted, data-based solution including:

  • product sampling via the Meredith Consumer Database reaching frequent heartburn & acid reflux sufferers that frequently shop at Target
  • targeting based upon proximity to Target
  • each individual received a full 2-week supply of the product.

RESULTS

Increased awareness, stimulated trial and drove purchase of the new product line at Target, via this precise audience delivery and messaging.

WHAT CAN Foundry 360 DO FOR YOU?