Using Sampling Best Practices to Drive Awareness and Trial

Drive awareness, trial and purchase of Target Up & Up brand Omeprazole dissolving tablets.

Foundry 360 developed a direct mail, geo-targeted, data-based solution including:

• product sampling via the Dotdash Meredith Consumer Database reaching frequent heartburn & acid reflux sufferers that frequently shop at Target
• targeting based upon proximity to Target
• each individual received a full 2-week supply of the product.

Increased awareness, stimulated trial and drove purchase of the new product line at Target, via this precise audience delivery and messaging.